Digital PR·8 min read
Digital PR Strategies That Win Italian Media Coverage
Practical digital PR tactics for Italian newsrooms: research assets, journalist outreach, and turning coverage into SEO value.
By Chiara Lombardi
Read articleInsights from Rome
Italian SEO & Link Building Blog
Long-form guides on outreach, digital PR, guest posting and authority building. Written by the team running campaigns in Italy every week.
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Digital PR
Outreach·8 min read
SEO Outreach Best Practices for the Italian Market
Personalised outreach tactics, follow-up timing, and relationship building with Italian publishers that improve acceptance rates.
By Fabio Romano
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Guest Posting·8 min read
Guest Posting in Italy: A Practical Guide for SEO Teams
How to place contributor articles on Italian blogs and publications without triggering editor spam filters or Google penalties.
By Chiara Lombardi
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Authority Links·8 min read
How to Earn Authority Backlinks in the Italian Market
What authority means for Italian SEO, which placement types move rankings, and how to build a natural backlink profile.
By Fabio Romano
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Market SEO·8 min read
Italian Market SEO Fundamentals for International Brands
Localisation, search behaviour, and off-page SEO basics for brands expanding into Italy beyond translated landing pages.
By Chiara Lombardi
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Technical SEO·8 min read
Hreflang and Multilingual SEO for Italy
Implement hreflang correctly for Italian URLs, avoid common cannibalisation mistakes, and align link building with language versions.
By Fabio Romano
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YMYL·8 min read
YMYL Link Building in Italy: Compliance and Quality
How to build backlinks for finance, health, and legal sites in Italy without violating guidelines or publisher trust.
By Chiara Lombardi
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Ecommerce·8 min read
Ecommerce Link Building Strategies for Italian Online Retail
Category page authority, seasonal PR, and roundup placements for Italian ecommerce brands competing with legacy retailers.
By Fabio Romano
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SaaS·8 min read
SaaS Link Building in Italy: B2B Authority That Converts
Earn backlinks and demo traffic for Italian B2B SaaS with research reports, guest expertise, and trade media outreach.
By Chiara Lombardi
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Content Strategy·8 min read
Content-Led Link Building: A Framework for Italian Campaigns
Build links by creating citation-worthy content first, then outreach second. A practical framework for Italian SEO teams.
By Fabio Romano
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Analytics·8 min read
Measuring Link Building ROI for Italian SEO Campaigns
Connect backlinks to rankings, traffic, and revenue with reporting frameworks that satisfy CFOs and SEO leads alike.
By Chiara Lombardi
Read articleReady to grow in the Italian market?
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